Agadir is sold by tourist as the best beach in Morroco. Now I don't know if this is true but Agadir as a destination is pretty awful. It does have a nice beach and some of the big hotels do look impressive but the place is just one big building site. Apparently there was an earth quake here in the 80's that flattened the place so they are obvioulsy under going massive redevelopement.
We went with my 3 year old and really wanted to discover Morroco but we might as well have gone to Tenerife. We wanted to get away for New Year for some sun and relaxing some where cheap. Agadir was NOT cheap. I would say eating and drinking was as expensive if not more expensive than home. The weather wasn't great either - jackets and jeans must. Agadir is pretty dull - even New Year wasn't much happenening. Morroco as a country was great, lovely people, great place, but Agidir? Rather Aga'don't!